Media presence is not a goal but a means. Effective communication that moves the needle is derived from a deep understanding of the organization's strategic goals, its field of activity, and the media mechanism. The ability to correctly identify the required path in this arena is based on experience, identifying the interests of all stakeholders, and working according to a clear and measurable methodology.

Managing relationships with stakeholders in a holistic, coordinated, and proactive manner to successfully advance initiatives and at the same time prevent crises. In the event of a crisis, our understanding of the client's entire relationship with its stakeholders and our prior acquaintance with them, help us provide solutions quickly and efficiently.

Maintaining sharpness, stability, and composure. Attention to detail and the ability to see the big picture as well. A professional partner who wants and knows how to take responsibility in difficult times.

Whether it’s a government ministry, a municipality or a regional building commission, procedures are generally set and rigid. Dealing with these entities can be exhausting and frustrating, especially if lacking adequate tools and experience. After leading many successful campaigns and initiatives, we at Roth Communications know how to take care of your interests, vis-à-vis government stakeholders. There is no magic involved or hidden connections: simply a team that understands the system and its key players.